Last updated on August 16, 2022

When it comes to email marketing, Moosend and Mailerlite are two of the most popular and affordable email marketing automation tools. For this reason, they’re often compared side-by-side.

But what makes them different from each other? In this article, we’ll look at how these tools measure up against each other in terms of:

1. Features
2. Ease of use
3. Speed
4. Team collaboration
5. Analytics
6. Pricing
7. Marketing automation

We’ll score each of them side by side to see who is better at what. Let’s dive in!

What to Look for When Choosing an Email Marketing Tool?

But with so many email marketing tools on the market, it can be hard to know which one is right for your business. Here are key pointers to remember when choosing an email marketing tool. 

• Easy to use: Look for an email marketing tool that leverages the latest user interface tools to make things easy and seamless. This includes a drag-and-drop builder, fluid-smooth user flows, and an overall intuitive design.
• Automation: Automation is critical for email marketing. Find an email marketing tool that offers a wide range of automation features, from simple autoresponders to more complex drip campaigns.
• Segmentation: Make sure the tool you choose offers powerful segmentation capabilities so that you can send targeted, personalized emails to your subscribers.
• Reporting and analytics: Look for an email marketing tool that provides deep insights into your email campaigns, including open and click-through rates, conversion rates, and more.
• Integrations: Choose an email marketing tool that integrates with the other software and tools you use, such as your CRM, web analytics tool, etc. This will make things much easier and more streamlined.
• Budget: You can choose from a wide range of free and enterprise-level tools. Choose one that fits your budget best.

Most of these features have become mainstream with the ease of implementing new technology. However, businesses continue to use legacy tools due to sunken costs.

When choosing an email marketing tool, it’s best to spend the time upfront and find the one worth your time. Let’s now compare Moosend and Mailerlite, two of the most popular email marketing tools.

What Is Moosend?

Moosend is a powerful marketing automation tool that helps businesses automate their marketing activities. It allows companies to create and manage email marketing campaigns and track and analyze their results.

Moosend also provides a wide range of features that make it easy to create highly effective campaigns, including customizable templates, A/B testing, and segmentation.

What Is Mailerlite?

Mailerlite is another popular email marketing platform that helps businesses send newsletters, automated emails, and targeted campaigns. It allows companies to design and send newsletters, create signup forms, track results, and manage subscribers.

This is made possible with the powerful drag-and-drop email builder, customizable templates, and a wide range of integrations. Mailerlite also offers a wide range of templates and tools to help businesses create and send beautiful emails.

Moosend vs Mailerlite

Let’s compare the audience-building features, ease of use, pricing, analytics, marketing automation, speed, and team collaboration of Mailerlite vs Moosend.

Audience Building Features

Mailerlite and Moosend offer a wide range of audience-building features to help you grow your mailing list.

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With Mailerlite, you can use popups, embedded forms, and landing pages to capture leads and take advantage of social media integrations to grow your list organically.

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Moosend also offers audience-building features, including signup forms, exit intent popups, and social media integrations.

However, Mailerlite’s drag-and-drop form builder is very easy to work with and create customized forms.

Winner: Mailerlite

Ease of Use

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Mailerlite and Moosend are relatively easy to use compared to other email marketing platforms.Image source

However, I would say that Mailerlite is slightly easier to use overall, thanks to its more clean and straightforward user interface.

Winner: Mailerlite

Pricing

Mailerlite and Moosend both offer fairly competitive pricing plans.

Mailerlite starts at $9/month for up to 1,000 subscribers, while Moosend starts at $9/month for up to 500 subscribers.

It’s also worth noting that Mailerlite offers a highly generous free plan that is more than enough to get started. 

Winner: Mailerlite

Analytics

Mailerlite and Moosend offer robust analytics features to help you track your email marketing performance.

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With Mailerlite, you can track things like open rates, click-through rates, unsubscribe rates, and more.

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Moosend also offers similar analytics features, plus the added benefit of being able to track heat maps and click maps to see where people are clicking on your emails.

Winner: Moosend

Marketing Automation

Mailerlite and Moosend both offer robust marketing automation capabilities.Image source

With Mailerlite, you can create automated emails based on subscriber activity, purchase history, and more.ImageImage source

While the user interface of Moosend can be intimidating, it offers all the automation capabilities of Mailerlite, plus the added benefit of segmenting your subscribers based on their interactions with your emails (e.g. opening, clicking, etc.). It also leverages AI to segment users and create more detailed automation campaigns

Winner: Moosend

Email Deliverability and Speed

Both Mailerlite and Moosend offer fast email delivery and high deliverability rates.

Mailerlite has a reputation for being one of the fastest email providers, with emails typically being delivered within seconds.

Moosend also has a good reputation for email deliverability, with a deliverability rate of 97%+ based on your domain and mailing lists. 

Winner: Tie

Winner:Mailerlite

Team Collaboration

Mailerlite and Moosend offer team collaboration feature to help you manage your email marketing campaigns with multiple people.Image source

With Mailerlite, you can add team members and set permissions to control what they can access and do within your account.Image source

Moosend also offers similar team collaboration features, plus the added benefit of being able to create shared folders so multiple team members can easily access the duplicate files and resources.

Winner: Moosend

Which One Should You Use?

Mailerlite and Moosend offer a wide range of email marketing features and capabilities. However, there are a few key differences between the two platforms.

If you want an easy-to-use platform with competitive pricing, then Mailerlite would be a good option. However, if you need a platform with more features and automation options, then Moosend would be a better choice.

Since Mailerlite offers a free forever tier and Moosend offers a 30-day free trial, it might be worth trying them both out before settling for one.