Even with its affordable pricing and useful features, Moosend struggles with user experience issues and email deliverability issues. It has recently removed its free plan as well and a lot of customers are not happy…
Early Stage Marketing
One of the most important – yet often overlooked – best practices in investor-backed startups is sending routine investor updates. Sharing news about your company’s performance, key milestones and upcoming initiatives can help keep investors…
As a company founder, getting your first 10 customers is the beginning of your journey. It’s the first step into making something real out of what used to be an idea. Going from 0 to…
I write a lot of content. I’ve been blogging for more than a decade. Inevitably, the writing part of blogging takes over pretty much all my time, and I’m left pressed for time as it…
Content briefs are used to illustrate the purpose of a content piece and determine who it will be aimed at. They help writers understand the goals of an article and improve the chances of effectively…
There’s a growing debate in our industry over product-led growth (PLG) and sales-led growth (SLG). But what exactly are they? Which is better? TLDR; Product led growth is an approach to marketing based on using…
As a startup founder, your job is to sell. And when you think about it, it’s not that weird—every startup starts with an idea and a promise. And the only one willing to put their…