You’re a SaaS founder. You’ve got a groundbreaking product—the kind that can revolutionize industries. You’re excited about your growth path and you want to invest heavily in marketing. The million-dollar question here is: “Who do you trust to handle your marketing—an agency or a consultant?”
Now, most folks would have you believe that it’s a no-contest answer: ‘Agency,’ they almost unanimously chorus. But what if I told you there’s another route—an equally compelling one that can make a world of difference?
As a SaaS marketing consultant with a decade’s experience, let me share with you the reasons that have convinced many founders, time and again, to choose consultants over agencies.
Here’s a table offering an at-a-glance comparison:
|Focus||Shared resources, fragmented focus.||100% dedicated to your brand and only you.|
|Expertise||Wide-ranging, but lacks depth.||Deep, focused and specific.|
|Client Approach||Markets you like just one of their many clients.||Markets you like it’s their own business.|
|Processes & Communication||Red tape and complex processes. Requires explaining yourself to multiple people.||Single process, one point of communication. You’re dealing with only the consultant.|
|Cost||Expensive with potentially unnecessary services.||Affordable and you only pay for what you need.|
|Process Development||Only follow their own pre-built processes.||Builds your process in-house, tailored to your needs.|
|Bandwidth||High capacity, managing many clients simultaneously.||Limited bandwidth since it’s a 1-person biz. Can handle 1 to 3 clients at a time.|
|Knowledge Focus||Broad knowledge across different industries.||Focused and specialized knowledge in a vertical.|
|Building In-House Expertise||Work delivered by agency, limiting your in-house expertise development.||Perpetually builds and improves your in-house expertise which is helpful in the long term.|
|Brand Understanding||Could lack investment in your brand due to managing many clients. Leads to repeated explanations.||Deeply invested in learning about your brand. No need for repeated explanations.|
With this, you can confidently present the advantages of choosing a dedicated SaaS marketing consultant over a SaaS marketing agency.
These differences highlight six key reasons why many founders have chosen consultants over agencies:
- In-house Expertise: Consultants help build your team’s in-house marketing expertise—a sustainable growth strategy.
- Cost Factor: With consultants, you get a more affordable path while ensuring qualitative delivery.
- Intense Brand Understanding: Consultants become an extension of your team, ensuring a deep grasp of your brand values.
- Streamlined Processes: One person overseeing your marketing efforts eliminates red tape and bureaucracy that comes with agencies.
- Expertise: Deep, focused expertise borne of high involvement ensures a stronger impact.
- Customization: Consultants can build tailor-made strategies specially designed for your brand.
While agencies have their merits, a consultant’s hands-on approach and in-depth understanding of your brand can drive exceptional results.
After years in SaaS, one element stands out as a game-changer—Ownership. And it’s this ownership advantage that tilts the scales in favor of a consultant over an agency.
Be assured, we’re not bashing agencies—they can validate channels quickly and provide temporary capacity increases when required. But when it comes to long-term growth, it’s the ownership advantage offered by a consultant that often emerges as the smarter choice.
For your SaaS journey, consider letting a consultant be your trusted partner—someone who will become an integral part of your company’s growth story.