Last updated on January 20, 2023
I came across CopyAI when I was looking for tools to help me write faster and better quality content. I was operating on a tight budget so I had to write all the content on my own.
CopyAI came recommended from a lot of peers in my industry (I’m a SaaS marketer), so I figured I’ll try it out. I was skeptical at first because something about AI copywriting felt wrong to me. I had tried other AI copywriting tools before and the content generated was garbage.
Yet 15 minutes later, I became a paying customer of CopyAI. 🤦
In those 15 minutes, I realised just how powerful CopyAI was and how much time it could save me while writing blog posts and other marketing copy.
Over the last 1 year, I’ve used CopyAI to write:
- 78 blog posts
- 252 LinkedIn posts
- 6 digital product descriptions
- 2 books
If you’re looking to read a detailed, unbiased and objective review of CopyAI from an early paying customer, this is it. I’ve covered the best CopyAI features, pros and cons, pricing, compared it with competitors and shared real examples of output quality.
If you prefer, you can watch my live walkthrough of CopyAI or you can continue reading on.
By the end of this review, I promise that I’ll help you make the decision if you want to buy Copy.ai or not. You won’t need to scan any other blog posts, videos and review sites.
What is Copy.AI?
Copy.ai is an AI writer that can write top quality sales and marketing copy for you with a little input from your side. Think of it like your own personal writing intern that’s been trained to write copy for your needs.
CopyAI offers 100+ tools to help you write the copy you want. With CopyAI, you can
- Write long-form blog posts
- Ads copy
- Brainstorm ideas
- Craft social media posts
- Write convincing emails
- Improve your existing content
and so much more.
What makes CopyAI different from AI copywriting tools in the market is that it generates the highest quality copy with rarely any grammatical errors and gives a lot of customisation in your hands. For example, with Freestyle mode, you can even instruct CopyAI to write you a motivational speech for your students in the style of Barack Obama.
That’s probably why it’s used by over 4 million+ users today. 😂
Who should buy Copy.ai?
CopyAI is great for anyone investing in content. If you fit in any of the below categories, you should consider buying CopyAI.
- Blogger / Solopreneur
- Early stage startups investing in content for customer acquisition
- Content creators that want to outsource their writing
- Marketing teams for copywriting assistance
- Founders looking to share their journey
- Content writers looking to improve their speed and quality of writing
- SEO specialists looking to update and refresh content
This is not an exhaustive list, but it should give you an idea of who can benefit using CopyAI.
Copy.AI is also a highly recommended option for those who need A+ content but don’t have the budget to hire writers or agencies to help them out.
In fact, I purchased CopyAI because I wanted to reduce my writing contractor costs while growing the blog until I had enough revenue to afford it.
How does CopyAI work?
CopyAI is built on top of GPT-3 technology, which is considered one of the most advanced and accurate AI models in the market. In fact, CopyAI was one of the first companies to utilize GPT-3 for copywriting.
The best way to use CopyAI is to treat like an AI writing assistant vs using it as a standalone AI writer. The more inputs you give CopyAI, the better its output will be.
Here’s how I used CopyAI to create a LinkedIn post in <30 seconds.
There are four steps to get started:
- Create an account on CopyAI and create a project.
- Choose a template from a 100+ templates library or use Freestyle mode if there is no template for you.
- Fill in the information asked in the template. Usually, there will be 3 fields to fill: title, description and tone. Remember the more instructions you give, the better your output will be.
- Choose a tone of writing. You can select from 9 existing tones or create your own tone. For generating interesting copy, you can experiment with using tones like Seinfeld, Appsumo or Gary Vaynerchuck. For generating helpful blog content, trying using tones like Helpful, Blogger or Journalist.
Below is a helpful chart of tones of that you can experiment with to generate different kinds of copy using CopyAI.
What are the pros of Copy.ai?
I love CopyAI so much. Let’s take a closer look at the pros of using CopyAI:
1. Freestyle mode to generate any kind of copy
CopyAI has 90+ tools to write copy ranging from writing a full blog post to creating a sales email. In the case they don’t have a tool for what you want or you have a specific requirement, CopyAI offers a feature called freestyle mode.
Freestyle mode allows you to instruct CopyAI to generate any copy you want. For example, there is no tool (yet) to craft a LinkedIn post in CopyAI. So, I use the Freestyle mode to create LinkedIn posts. It’s AMAZING!
Here are other examples you can try with it:
- Write a case study about a customer
- Create a YouTube video script
- Write a tutorial for a feature of your product
- Rewrite your podcast transcript into an article
The use cases are limitless!
2. Auto-write instructions to AI
This is a very unique feature that no other AI writing tool provides. It’s commonly known that your inputs decide what your output with AI writer would look like. The better your inputs, the better will be your output. This is common with almost all GPT-3 based AI writers, especially with CopyAI.
However, writing instructions for an AI writer is not easy. It’s a skill that takes practice. There are people that actually sell their AI instructions templates.
Thankfully, CopyAI can auto-create instructions for the AI writer to produce EXACTLY what you want! I don’t what the tech is behind it, but it works beautifully well. All you need to do is a give a one-line description of what you need a template for and CopyAI will do it’s magic and create a template with a fill-in-the-blanks instructions in it that you use right away. How insanely cool is that!
You can even save your favorite auto-created instructions as custom templates! 😍
For example, I wanted a template to write a good LinkedIn post. I auto-created instructions to craft a LinkedIn post that CopyAI can write for me and voila!
This one is a simple example. I use it to create more complex copy like:
- create a LinkedIn post promoting a product
- create a pros and cons section for a product
- compare two software products on one feature
- write a convincing product description for my Gumroad product
- write an introduction to my eBook
It’s also particularly great to write technical content where the copy needs to be factually correct and requires deeper insights from an expert.
Since they’ve released this feature in August 2022, it’s been a game-changer for me.
3. Blog post wizard
CopyAI is great at creating in-depth articles from scratch.You can create a blog post from a title and a few keywords in a four step process that is highly customizable at every step.
I use the blog post wizard more like a first draft wizard. It takes me about 15-20 minutes to come up with a first draft of an article using this wizard and then I spend a couple of hours editing it to make it publish ready. It helps me save the initial couple of hours (or even days) that it takes to come up with a first draft, so I can focus more of my time on editing and making it the best article there is on a topic.
You can start writing your article within minutes and the output is quite good. It sounds like a real writer wrote it with absolutely no grammatical errors or spelling mistakes!
Again, the more inputs you give to the blog post wizard, the better your article will look like at the end.
4. Advanced editing features
CopyAI provides a very good writing experience within their editor. While writing your article, you can take advantage of their advanced editing tools to help refine your copy and write it faster.
There are 2 advanced editing tools that I particularly like:
- Rewrite – Rewrite a sentence or two in a better way. It’ll give you 4-5 options and you can select one of them.
- Write more – Want to expand on a paragraph. Just press tab key after the sentence and it will continue writing your paragraph (based on whatever is already written before and after).
The editor is neatly placed on the extreme right, so you can continue using CopyAI’s tools to generate copy and add to your overall writing side by side.
What are the cons of CopyAI?
No review is complete without discussing the cons. Here are some cons of CopyAI that you should be aware about before purchasing a subscription:
1. Customer support needs improvement
Their support response times are a little inconsistent. Sometimes I’ve gotten a reply in an hour and sometimes I’ve had to wait upto a week to get a reply. That’s a bit of a bummer since they proudly advertise priority support for their paid plans. I’d love it if they can respond within 24 hours consistently.
It’s also difficult to raise a new ticket via the live chat. This is probably my biggest complaint with CopyAI and I have raised this quite strongly with their team.
This is not to say that their customer support is a complete mess. When they do respond, they’re very helpful. They are slowly improving their processes. Also, the good thing is that you don’t run into issues too often with CopyAI (it’s been built quite well), so you shouldn’t worry about this much.
2. Low frequency of product updates
CopyAI doesn’t have a product changelog or a product updates newsletter so it’s hard to know if they’ve made any updates to the app. But based on my personal experience, I haven’t seen any major updates to CopyAI in the last 6 months or so.
While the app has some great features on it’s own already, I would like to see constant improvements in the app to get more out of the tool.
They are promising on a lot in the coming months like a workflows tool to help write copy fast, new editor experience and tons of new features. I hope those updates come out soon.
3. A better Chrome extension
Not many know this, but CopyAI actually has a chrome extension. It’s quite useless to be honest and it hasn’t been updated in 2 years.
I wish CopyAI had a chrome extension that allowed me to access CopyAI’s features inside my every day tools like Gmail, WordPress editor, Google Docs, Notion, LinkedIn etc. to help me create copy easily.
4. Copy generated is average if you don’t give it much input
CopyAI thrives if you give it good inputs and instructions. It’ll create outstanding copy with some direction. But if you give it a one-line instruction, it’ll generate average copy.
Don’t worry. The copy will still be relevant, grammatically correct etc., but it wouldn’t be exactly what you want. Sometimes it will be too short, sometimes it’ll expand on an unimportant point, sometimes it will be structured weirdly.
If you’re someone who wants to generate copy with CopyAI without giving any input/directions/instructions, I don’t think CopyAI is right for you. There are other AI writing tools that can generate good copy without giving much directions.
However, if you want to create good copy that speaks in your voice, then you need to give good inputs to CopyAI.
This con isn’t a major concern for me because I never publish 100% AI-written content as is. I’m not comfortable publishing a generic AI-written copy on my LinkedIn, blog or anywhere else. I want my content to have unique expertise and speak in my voice. So I spend a lot of time giving instructions to CopyAI to create unique content for me.
How is the output quality of Copy.ai?
It’s really good.
It’s at par with what 80% professional writers could produce. And with their newly released auto-instructions tool – the output quality has increased 3x for me!
The copy produced is completely relevant, doesn’t have any grammatical errors and writes it in your own voice. CopyAI’s output quality puts it in the Ivy League of AI writers.
The secret to CopyAI’s great content output is that it focuses heavily on asking for good inputs before generating any kind of output. Good input lead to good output.
If you’re curious to see what the writing quality looks like, here are some blog posts that I wrote with the help of CopyAI:
- Best SaaS SEO Tools
- How To Write A SaaS Press Release?
- Apollo.io Review: Worth Buying Or Not?
- How To Use Google Search Console For Keyword Research?
It’s like having your very own internal ghost writer.
The only difference is that CopyAI can write high-quality copy for you much faster than any human writer could ever do—and at a fraction of the cost!
That’s one of the reasons why I purchased a monthly subscription of Copy.ai vs choosing an AI writing tool offering a generous lifetime deal. You can see the difference.
How much does Copy.ai cost?
CopyAI’s pricing is simple: $49/month for unlimited credits + 5 team seats
That’s comes down to $10/per seat for unlimited credits if you work with a team of 5!
Want to bring it down to $4/seat? Get 25% + 40% off by using below activation link and opting for an annual plan.
*LIMITED TIME DEAL: Upgrade to a paid plan within the first 4 days of signing up using above activation link and get instant 40% off.
Is there a Copy.ai coupon code?
The best way to get the highest discount code is by signing up using my CopyAI discount activation link to get instant 40% off and opting for an annual plan to get additional 25% off. That essentially brings down the cost of CopyAI from $49/month to $21/month!
There are a couple of CopyAI discount and coupon codes that you can try using.
- STARTCOPY – It gives you a 40% discount for your first 12 months with CopyAI. Try it here.
- BFCM30 – Get 30% lifetime discount on CopyAI. This is a limited time Black Friday deal that CopyAI rarely comes out with that allows you to lock in prices at a lower rate than everybody else.
- BFCM20 – Get 20% lifetime discount on CopyAI
CopyAI has amazing reviews.
It has an average 4.8/5 rating on G2, 4.6/5 on Capterra, 4.3/5 on TrustPilot. But honestly, these days review sites like G2, Capterra and Trustpilot are full of incentivised reviews so I don’t fully trust them in giving me an accurate idea of what customers REALLY think about CopyAi.
Twitter, however, is an unbiased place to find legit reviews from CopyAI users who chose to share their experience voluntarily (without being incentivized to share their review).
Here are three recent reviews of CopyAI on Twitter:
AI copywriting is a hot space right now and there are several alternatives and competitors to CopyAI in the market today.
Here are five popular ones:
Looking for a full list of alternatives to CopyAI? Here’s our time-saving guide to the best CopyAI alternatives.
Is CopyAI worth It?
CopyAI’s been worth the cost for me. I use it every day to assist me in writing blog posts fast, create LinkedIn posts, make SEO updates etc.
In terms of results, it helped me:
- Increase my blog post output from 4 blog posts/month to 10 blog posts/month.
- Grow my blog traffic from 0 to 2000 visitors/month.
- Scale my LinkedIn presence from 24,000 views per year to 1 million+ views per year by sharing more advice on LinkedIn.
- Grow my store from 0 to 6 digital products.
- Reduce my writing costs by 10x.
So for $49/month, CopyAI is an absolute bargain. It’s part of my every day workflow now.
In the end, Copy.ai offers tremendous value for money with its current features and pricing. If you are looking for an AI writing assistant that generates reliable high quality content output (both short and long form), is affordably priced and gives you a lot of customisation in your hands, then Copy.ai is your best option.
You won’t regret getting a subscription of CopyAI. Especially if it’s available for just $21/month using my activation link.