While not all SaaS companies spend the same amount on marketing, it’s clear that even the smallest players need to budget for marketing if they want to be successful. But how much do SaaS companies…
Early Stage Marketing
Clearscope is an AI-powered content optimization tool that helps marketers produce highly relevant and engaging content. While it does have a fair share of highs – recommending most asked questions on Google, offering guidance on…
If you’re a B2B marketer, you know that content is king. But when it comes to creating B2B content that gets results, it’s not always easy. You have so many options for what type of…
I heard a lot about Jasper on the internet. Marketers recommending it, my LinkedIn feed filled with their launches, YouTubers chatting about it etc. To be fair, Jasper was an excellent app before ChatGPT came…
It’s the toughest phase of any early stage SaaS company: getting your early SaaS adopters. Your early adopters will spread word of mouth, help you build features and craft your first GTM strategy. Here are…
It was Friday morning. It was going to be just another normal day at work. I ate breakfast, opened my Laptop & I had a gazillion Twitter notifications / Slack messages. Our company’s TechCrunch press…
One of the most important – yet often overlooked – best practices in investor-backed startups is sending routine investor updates. Sharing news about your company’s performance, key milestones and upcoming initiatives can help keep investors…
I came across CopyAI when I was looking for tools to help me write faster and better quality content. I was operating on a tight budget so I had to write all the content on…
Content briefs are used to illustrate the purpose of a content piece and determine who it will be aimed at. They help writers understand the goals of an article and improve the chances of effectively…
As a startup founder, your job is to sell. And when you think about it, it’s not that weird—every startup starts with an idea and a promise. And the only one willing to put their…